Services
Turning evidence into direction for products, services, and spaces.
USER INTERVIEWS
&
SURVEYS
Helping you uncover motivations, needs, and expectations directly from your users.
Essentials Package ($7,500)
- 6–8 in-depth user interviews
- Custom research plan + screener
- Rapid insights summary
- Custom research plan + screener
- Rapid insights summary
Comprehensive Package ($12,000–$15,000)
- 8–12 user interviews + survey (50–100 responses)
- Thematic analysis + persona highlights
- Full insight deck + recommendations
- Thematic analysis + persona highlights
- Full insight deck + recommendations
JOURNEY MAPPING
&
EXPERIENCE AUDITS
Mapping the full user journey to identify friction, drop-off, and delight.
Journey Snapshot ($12,000)
- Targeted audit of one core flow (booking, onboarding, checkout)
- Journey visualization with pain points
- Prioritized opportunities list
- Journey visualization with pain points
- Prioritized opportunities list
Full Audit ($15,000–$20,000)
-Cross-channel journey mapping (digital + service touchpoints)
- Competitive benchmark or industry comparison
- Strategic roadmap + executive presentation
- Competitive benchmark or industry comparison
- Strategic roadmap + executive presentation
CONCEPT
&
PROTOTYPE RESEARCH
Validating ideas and prototypes before launch.
Prototype Check ($5,000–$8,000)
- 5–8 moderated usability sessions
- Insight report with iteration guidance
- Insight report with iteration guidance
Concept Validation ($10,000–$12,000)
- Concept interviews + prototype testing
- Prioritized validation grid (go/no-go)
- Design iteration workshop
- Prioritized validation grid (go/no-go)
- Design iteration workshop
SPATIAL
&
SERVICE EXPERIENCE RESEARCH
Studying how people move through physical environments.
Observation Study ($15,000)
- On-site observation + intercept interviews
- Spatial journey map + flow analysis
- Friction point highlights
- Spatial journey map + flow analysis
- Friction point highlights
Comprehensive Audit ($20,000–$30,000)
- Full service blueprint (environment + staff interactions)
- Layout, flow, and atmosphere evaluation
- Strategic recommendations for redesign or expansion
- Layout, flow, and atmosphere evaluation
- Strategic recommendations for redesign or expansion
RESEARCH
PARTNERSHIPS
(Retainer)
Continuous evidence-based insight for ongoing design and strategy.
Core Partnership ($8,000/month)
- One research study per month (interviews, tests, or survey)
- Monthly insight report + recommendations
- Monthly insight report + recommendations
Premium Partnership ($12,000–$15,000/month)
- Two studies per month (mixed methods)
- Continuous insight tracker
- Quarterly workshop with leadership + design teams
- Continuous insight tracker
- Quarterly workshop with leadership + design teams